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Last fall, KPCC partnered with The Art Center College of Design and The Drucker School of Management on a graduate course they co-teach, “Creating Competitive Advantage Through Design Thinking.” In this course, graduate design and MBA students form teams and spend the semester trying to help a company (in this case, KPCC) solve business problems using design as a framework for innovation. For those not familiar with design thinking, there are good articles that will get you up to speed, as well as thoughtful and funny critiques from within the design community.
Each team was tasked with envisioning new products and services that would help KPCC thrive as a public service news organization, and increase our audience and impact in the communities we serve. During the course, I had the privilege of facilitating the teams’ work: helping them to understand the critical issues facing KPCC, public radio, and journalism as an industry; giving them access to key people and information inside KPCC; facilitating in-person audience research; and providing feedback on their design concepts during the ideation and prototyping process.
It was a blast. The students are all incredibly intelligent, talented and committed to their work, and they came up with some inspired ideas, a few of which you can see in the video above.
Posted by Sean Dillingham
